Design a Lab Coat Competition for British Science Week With BayLab
At Image Box Design, we recently had the opportunity to collaborate with BayLab, a laboratory initiative by Bayer, to create captivating marketing materials.
BayLab, located in the picturesque waterside setting of Green Park, Reading, is a cutting-edge laboratory designed to provide students with an immersive and educational experience across key stages 2-5.
The lab offers access to state-of-the-art equipment, engaging experiments, and the opportunity for students to apply innovative ideas to solve problems and develop solutions, complementing what children learn at school.
The Design Brief
Our task was to design a range of collateral for BayLab, including posters, certificates, competition forms, postcards, and life-size lab coat cutouts.
These materials were intended for both in-lab use and promotional purposes, aiming to engage students and promote the educational initiatives offered by BayLab.
Each design needed to create curiosity and learning within the lab while also enticing students to participate in the various activities and programs.
Our goal was to design compelling and informative collateral that would resonate with the target audience and enhance the overall BayLab experience.
The Completed Design Project
Before we started designing the materials, we gained an understanding of BayLab’s objectives and the target audience.
This formed the basis for the creative direction of the project, ensuring that the marketing materials would effectively convey the essence of BayLab’s mission while resonating with the young audience.
The posters and brochures we created were designed to combine visually appealing graphics with educational content, presenting complex scientific concepts in an accessible and engaging manner.
The use of vibrant colours, captivating imagery, and concise yet informative text ensured that the posters not only added aesthetic value to the lab’s environment but also served as valuable educational tools for the students.
Similarly, the certificates were designed to exude a sense of accomplishment and pride, featuring distinctive graphics and personalised details to celebrate the students’ achievements within the lab.
All of the marketing materials, from the competition forms and brochure to the posters and postcards, were thoughtfully designed to capture the attention of the students and encourage their active participation in BayLab’s activities.
The Lab Coat competition received fantastic feedback internally.
Marketing Materials by Image Box Design
Image Box Design is a renowned graphic design company based in Berkshire. Working on projects from brochure design, to creative illustrations, we work with businesses of all sizes from start-ups to large corporations across the UK.
Looking for a graphic designer for a design project? Get in touch with us today!
If you’d like a quote, call us on 0118 969 4000 or complete our online form and we’ll get in touch as soon as possible.
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